Picsart

Date: February 2005 - March 2025

Projects executed at Picsart while under the role of Director of Marketing Partnerships. See key contributions below.

Project Management: Led client management and developed GTM execution process.
Strategy + Execution: Led cross-functional strategy across Marketing, Monetization, Product, PR, Legal, and Business Development to execute revenue driving partnerships.
Key Partnerships: Discord, Bumble, Samsung, Marc Jacobs Perfect, Sanrio Hello Kitty, PopSockets, Taylor Swift, BLACKPINK, Jonas Brothers, Ariana Grande

Marc Jacobs Perfect x Picsart

Goal
Drive engagement of Marc Jacobs brand among a Gen Z audience.

Year
Q3 2022

Developed a new business model and acquired Picsart's first revenue driving partner, Marc Jacobs Fragrances — resulted in +35% ROI.

Goal
Drive hype and global awareness of Picsart through a splashy campaign and drive user engagement.

Year
Q3 2019

Launched a first-of-its-kind campaign with Vogue China where the winning Picsart Challenge winner saw their edit on the cover of the September Issue of Vogue China

Goal
Launch Discord Bot on Discord to drive revenue and build community.

Year
Q1 2023

Top performing Bot on Discord upon new App Directory launch, with 30,000+ new users to the Picsart server.

Goal
Drive installs and integrate Picsart’s tools and content into Bumble’s platform.

Year
Q1 2023

Spearheaded from concept to execution, an integrated co-marketing campaign with Bumble to mutually drive installs and portion Picsart as a potential API partner.