Go Greek Yogurt
Date: March 2004 - March 2025
Project executed at Beyond Bright Creative while under the role of Director of Marketing. See key contributions below.
Marketing Strategy + Process Optimization: Spearheaded and streamlined a process to create a cross-platform strategy to drive sales and key marketing messaging.
Full-Service Marketing Strategy + Execution: Led strategy and creative direction for monthly social media, email/SMS marketing, blog posts, and quarterly paid ads.
Website Redesign Audit + Flow Optimization: Led strategy and execution of website redesign to optimize for better flow and discoverability.
Content Creation: Led strategy and production of a photo and video shoot to capture images, videos, and animations for Go Greek Yogurt’s new merch line.
Campaign + Event Management: Led strategy and execution of Go Greek Yogurt x Camber App campaign to drive revenue and brand awareness.
Creative Strategy + Project Management | Images + Videos
Creative Strategy + Project Management | Email Marketing
Creative Strategy + Project Management | Campaigns
Campaign + Partnership: Spearheaded from concept to completion Camber App x Go Greek Yogurt campaign, which resulted in the highest sales on history for Go Greek Yogurt Santa Monica.
Identified and secured partnership with Camber App, a platform and newsletter for sharing top events and things to do in Los Angeles for their monthly walk club.
Led campaign strategy and execution of marketing promotions, merch design, and event planning.
